SIA introduction 777

the question

Singapore Airlines introduced daily non-stop flights on the Amsterdam to Singapore route. In tandem, the airline wanted to emphasise the unique characteristics it offers as part of its service. Singapore Airlines asked us to communicate this, with a focus on Linkedin.


The approach 

Since it was a news item that needed a small explanation and background we chose to create an animation. The film visually told the story of a roundtrip, showing the unique flying reasons during the trip: hospitality, culinary, service, and the award winning luxury of both economy- and business class on the 777 300-ER. All factual and explicative. With this show and tell tactics the animation was distributed through embedding with a YouTube code and Linkedin was the main stage for the film.

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