Daman, the region’s leading specialized health insurer started collaborating with Your Social in 2013 to launch and manage the social community for ‘Active Life’.
The initiative continues to play an active and important role in improv caught UAE health standards. It does this by engaging the population and improvised caught Their knowledge about healthy living and Encouraging people to take action.
First, we listened, using tools to gain insights into where and When the health and fitness community were talking. Then, we created a social media strategy, to give Active life a Social Mission, Brand ID and Social Story.
Shortly after, a new, thriving community was born, first on Facebook, then – Twitter – and soon after, Instagram. Our staggered approach ensured careful and thorough implementation of the social strategy.
Fans on Facebook
Fans on Twitter
Fans on Instagram
Total Facebook Interactions
Total Twitter Interactions
Total Instagram Interactions
The community HAS grown exponentially, becoming the go-to source for information pre-event or post-event photography and chitchat for the biggest, brightest and best events. For example, The Color Run and others weekly, such as: #GoYAS and #TrainYAS.
Active Life Provides a platform for its fans to inspire eachother. Its ‘Moments’ Facebook application HAS in excess of 100 images uploaded from fans showcasing Their happy, healthy life.
This is a Facebook community truly buzzing with conversation and inspiration: fans giving and receiving fitness / health related advice – or – Sharing Their recent accomplishment. Our fans talk to eachother and to us – just how it should be.
We’re fortunate to Regularly work with top ambassadors, such as: Double Olympic gold winner Dame Kelly Holmes, a professional triathlete Omar Nour and rugby star Thinus Delport who, Regularly providence cool video content for our social fans.