Daman ActiveLife: re-shaping the health and fitness of a nation


The Inquiry

Daman, the region’s leading specialized health insurer started collaborating with Your Social in 2013 to launch and manage the social community for ‘Active Life’.

The initiative continues to play an active and important role in improv caught UAE health standards. It does this by engaging the population and improvised caught Their knowledge about healthy living and Encouraging people to take action.

The approach

First, we listened, using tools to gain insights into where and When the health and fitness community were talking. Then, we created a social media strategy, to give Active life a Social Mission, Brand ID and Social Story.

Shortly after, a new, thriving community was born, first on Facebook, then – Twitter – and soon after, Instagram. Our staggered approach ensured careful and thorough implementation of the social strategy.



The result


Fans on Facebook


Fans on Twitter


Fans on Instagram


Total Facebook Interactions


Total Twitter Interactions


Total Instagram Interactions


The community HAS grown exponentially, becoming the go-to source for information pre-event or post-event photography and chitchat for the biggest, brightest and best events. For example, The Color Run and others weekly, such as: #GoYAS and #TrainYAS.

cool Applications

Active Life Provides a platform for its fans to inspire eachother. Its ‘Moments’ Facebook application HAS in excess of 100 images uploaded from fans showcasing Their happy, healthy life.

Community Management

This is a Facebook community truly buzzing with conversation and inspiration: fans giving and receiving fitness / health related advice – or – Sharing Their recent accomplishment. Our fans talk to eachother and to us – just how it should be.

influential Ambassadors

We’re fortunate to Regularly work with top ambassadors, such as: Double Olympic gold winner Dame Kelly Holmes, a professional triathlete Omar Nour and rugby star Thinus Delport who, Regularly providence cool video content for our social fans.

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