In the Middle-East, Bavaria 0.0 is a premium malt drink. Available flavours are ‘Original, Strawberry, Peach, Lemon, Pineapple, Pomegranate and Apple. Bavaria asked us to have these flavours ‘talk’ to its audience.
It’s no surprise that for this client and product the offices of Breda and Dubai work closely together, Not only because of language and locality, but also because the content that is created can be made locally and is spot-on for the brand. No edited stock photos of palm trees or a desert. In Dubai that’s a normal setting and all elements are present to create cool content for the refreshing Bavaria soda. The content calendar is created in both Dubai and the Netherlands, from concept to full creation. If the concept is a Middle-east setting, then Dubai is in the lead, but if it’s a post about heritage and production, the Dutch office takes the lead. The copy is created by content managers and copywriters in Dubai and tailored for the (very interactive) target group in the Middle-East.
For Bavaria 0.0, we also create activations and campaigns and we take care of advertising and community management. Direction for 0.0: fruity tastes, heritage, production and – of course – freshness!