Social Scoop #21 – Your Social Media Updates

10/09/2018   -   Monday Matters


Today’s social scoop is short and sweet – Twitter style!

Social media channels evolve, we see this every week. But in this social scoop is interesting to see where both of the biggest channels are moving towards, one to audio storytelling and the other to visual storytelling. The micro-messaging network, Twitter, is launching audio broadcasting. And, Facebook has renamed its canvas – now an Instant Experience! Roll up, roll up, the game is served.


Bring brands and products to life with instant experiences

Social media updates, Facebook Instant Experience

Two years ago Facebook Canvas was introduced. This was a mobile ad solution that brought brands and products to life in a full-screen, mobile-first, post-click experience that loaded almost instantly from ads in Facebook and Instagram feeds.

Now, canvas has developed into Instant Experiences, offering customised templates to offer more solutions for businesses to market themselves.

  • Instant Storefront: helps businesses sell products in a grid format.
  • Instant Lookbook: enables businesses to display products in the context of a lifestyle image.
  • Instant Customer Acquisition: helps businesses drive customer action by displaying offerings and including a clear call to action.
  • Instant Storytelling: uses images and video to give people a better feel for your brand.
  • Instant Form: lets people easily share their contact information to learn more about your offerings.

What do marketers need to know?

  • There are now more capabilities to help businesses reach tailored objectives.
  • It is crucial to know that Instant Experience campaigns are currently loading 15X faster than standard mobile websites, delivering a faster, seamless user-experience.
  • Pixels can easily be added to an Instant Experience so you can analyse user-journey: from seeing the Instant Experience to making the purchase.


Twitter Launches audio-only broadcasting

Twitter has launched a new feature that allows users to create audio-only broadcasts directly from Twitter itself, as well as Twitter’s Periscope. The feature, which Twitter CEO Jack Dorsey confirmed in a recent tweet, is available from the same interface where you would normally launch live video – download the update now. Definitely, Twitter is finding their way to the podcast industry as well as giving more usage to Periscope. This will be an amazing opportunity to drive professionals (mostly) to use the tool and democratise the podcast ecosystem even more.

What do marketers need to know?

One word. Simplicity. Bigger corporations can now communicate with their following in one place without having to share a link from another third-party app. The game against WeChat’s model where all is simplified within one app has begun.

Board meetings and conferences about earnings, corporate re-structuring or shareholder announcements can also be held under one social roof – keeping the audio stream and public reaction/conversation all in one place.

The use of podcast, trending worldwide not only on video but as well on audio-only formats, seems to be a great competitive advantage for Twitter among his competitors.


Big updates – in as few characters as possible J If you’d like further training, guidance or advice on how you can better utilise these developing platforms, we’d love to chat.


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