Social Scoop #18 – Your Social Media Updates

20/08/2018   -   Monday Matters


Eid Mubarak! Toss the business jacket, undo your top shirt and grab your favorite beverage. Let’s enjoy this well-deserved break, after all, you’ve earned it, right? But wait, if you ‘ve just received this, you’ ll have a little more time on the clock to work.

DO NOT WORRY, we have the perfect SCOOP to settle you into the Eid spirit and celebrate the festival of sacrifice. Social Media is supposed to connect with others, easier and quicker. In these week’s Social Scoop, Facebook now makes it even easier to raise funds for causes and associations around the world, and Twitter makes it easier to join the conversation to those living in rural or not so developed areas.


People Raise $ 300M Through Birthday Fundraisers in First Year

Facebook Donations Fundraising

Facebook (fundraising) has globally raised more than $ 300 million for causes by enabling fundraisers for not-for-profit organizations on the day of their birthday. More than 750,000 non-profits have been granted, including St. Jude, Alzheimer’s Association and the American Cancer Society.

New Facebook innovations in the US so this growth should follow in the Middle East this year.

What does this mean for marketers?

A brand’s responsibility extends beyond generating business profits – in other words, it’s good for businesses to give back.

Facebook has added some tools to create donations or create their own fundraisers, enabling us to create campaigns with a CSR element or focus.

Now, let’s start brainstorming Ramadan campaigns … we have almost a year to go ūüôā


Twitter Lite in the Google Play Store: Now Available in 45+ Countries


twitter lite

The Twitter lite version of the micro-chat app is expanding to 21 more countries, placing it in: Jordan, Turkey, Yemen, India and Lebanon to name a few. The app, built for 2G and 3G networks features a data saver so that users can download and upload files.

Now, less developed countries can enjoy real-time news, sports, entertainment, politics, and other topics that matter most of them, without having to sacrifice data or storage.

What does this mean for marketers?

This is the new, untapped market, with relevant, useful and dependable ads and updates.

Timing is everything here, once the majority of these are going to catch on, this market will – like all others – become saturated and the audience will become less receptive.

So, our advice is:

  • Be fast & act now – time is the essence
  • Think global, act local! Try and tailor so that it comes across with a warm homely local tone.
  • And, if you choose to include creative people and local people from the respective country / city.


And that’s a wrap,

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Happy Eid!

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