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Social Scoop #16 – Your Social Media Updates

06/08/2018   -   Monday Matters

 
 

Hola amigos!

We hope you`re enjoying your holidays and will be your hotel. There were few updates on social media last week, so we brought you some insightful articles worth reading instead.

 

New Tools to Manage Your Time on Facebook and Instagram

We are all, somehow, socialholics. Did you know: in our daily lives we check our phone, on average 30 times a day, waiting for push notifications & likes? This has created a new generation of addiction.

Recent studies have declared themselves on Facebook and Instagram, claiming that users are suffering from a real-world disconnection, affecting their attention and mental health.

It is hard to concentrate on what is relevant and what is not when everything is important in our news feed. But the truth is that social channels were born to connect friends and family, as we have seen in recent years.

This is why Facebook and Instagram have launched a new dashboard that allows users to check and track their time spent on the social channels.

Social media balance

With algorithm changes and data privacy, users have more control over their news feeds and the content they want to consume. This brings quality on quantity, and should be communicating this to their audiences.

 

What this means for marketers in the MENA region:

The Middle East and North Africa is still a few years behind when it comes to social media trends. But, it does have socially active users and is a mobile-first society that relies heavily on social products and services. MENA should learn from other regions and start generating more valuable content for the user, grabbing attention with quality versus quantity content. Thus, users will be expecting great content once a week or every couple of days, being eager to share and engage with it.

Read more on Facebook Newsroom 

 

Measuring healthy conversation

Social media is not all happy-shiny photos and videos, we all understand the problems of fake news as well as the frequent harassments that occur on Twitter – something the social channel has been addressing since day one, but got more involved lately.

Social media health

“In the context of growing political polarization, the spread of misinformation, and increases in incivility and intolerance, it is clear that if we are on social media, academic researchers and tech companies will need to work together much more closely. This initiative presents an important and promising opportunity for Twitter and our team of researchers to share expertise and work on solutions together, “Dr. Rebekah Tromble , Assistant Professor of Political Science at Leiden University said.

 

What this means for marketers in the MENA region:

We live in a multicultural melting pot, where almost all nationalities converge together, which leads to political and religious viewpoints that should be cautiously discussed on social media. But when looking for intolerance and incivility, MENA is an example of respect and healthy conversations overall.

Brands, professionals and society can use their channels and communities to moderate and mediate the conversations when intolerance occurs. Social media has been given to the people but it is up to us to maintain the order and respect of all brand conversations.

There is still a common mistake within the social media industry where a brand or product managers will delete user content that is not endorsing the brand. This is because they have not found the way to turn into negativity and intolerance into positivity and endorsements.

Our surprise and delight services arise from this opportunity, that we are talking about negatively about our brand, without any mention, and turn them into positive comments and referrals.

When people insult or use hate speech against employees or harass the brand across channels it is important to manage it with care and respect. Empathy plays a key role, people on social need to be heard, and understanding this will help us understand how to handle and solve, instead of deleting or hiding user comments.

Read more on Twitter’s blog

 
 
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