09/04/2018 - Monday Matters
If today is “Name Yourself Day,” then you can call us ecstatic! This week has some major changes in features, ads, algorithms, and so much more. Here’s what our favourite social media channels have been cooking up for us!
Instagram has just made it much easier for advertisers to create Story ads with the new full screen update. Once an image or 15 second video is uploaded within Instagram Feed aspect ratios in Ads Manager, it will be automatically altered to fit the full screen Stories format. It can then be used as either an in-feed or Stories Ad, giving advertisers more flexibility and choice. Ad format will not be affected since the channel will utilize “pixel matching technology” to develop a similar gradient as a background on which text can be added. Instagram advertisers, the world is your oyster!
It is evident how this will benefit advertisers creating compelling ads that want to maximize exposure over stories. It creates a new and effective way to reach more people on the channel.
In addition to recently adding user tagging, Snapchat has added their latest feature of Group Video Chat. With this update, users can reach up to 16 friends at once. All they have to do is “tap the video camera icon in a Group Chat to get your friends together!” Research has shown that Snapchat users tend to prefer a more intimate and personal approach to communication on the channel. This coincides with the rising video chat trend on other channels, particularly Facebook with video chats on messenger doubling in 2017. To create a unique aspect, Snapchat will also incorporate Lenses in group video conversations.
Although not directly benefiting marketers, if this update drives more traffic to the channel it may be worth adopting Snapchat advertising and marketing strategies.
Following countless complaints and a Change.org petition with nearly 27,000 signatures, Instagram has heard our objections and made an effort to compromise. The channel recently announced that posts will start appearing in a more chronological order with the help of a ’New Posts’ button that will give users control over their feeds. With that being said, the previous controversial algorithm will not disappear; it’s just that users will have more control over it. Instagram’s bringing back the time in timeline!
To hack Instagram’s latest update, brands might begin to post more frequently to remain prominent. However, it is important to implement a quality over quantity approach to maintain a consistent brand image. And with more updates en route, it is safe to say that marketers should be on alert for any changes.
This feature gives marketers the ability to create, control and complement online conversations around their brands. After all, no one knows your brand like you do!
In addition to creating a unified cross-channel brand hashtag, marketers can use this update to track conversations revolving around their brands as well as competitors. This will create easier visibility across LinkedIn, an aspect needed now more than ever!
Unfortunately, the time has come to bid you farewell. We have had yet another exciting week in cyberspace; and could not thank you enough for being a part of it.
See you next time!