06/08/2017 - Monday Matters
As 2017 carves itself out as the battle of the social story – major networks continue to make changes to capture the hearts and minds of their users. Discover the latest with main updates from Facebook and Linkedin this week.
Continuing to leverage their unique professional data set, LinkedIn has released a new tool called Website Demograhics, which will use data from LinkedIn’s 500+ million members to provide insight into your company’s website visitors in a way that respects member privacy.
The tool works in a similar way to other web-tracking processes like Facebook’s Pixel and Google Analytics tags. Businesses will need to add a line of code to each page on their website they want to track (or use their existing LinkedIn Insights Tag).
Featuring an easy-to-read interface in LinkedIn Campaign Manager, Website Demographics lets you filter your website audience by 8 individual professional dimensions, including:
Website Demographics will be rolling out in the coming weeks.
Like Snapchat, Facebook has been active during the summer months, testing a desktop version of its ‘Social Story’ feature. For now, Facebook stories hasn’t had much uptake, with user preference lying with Snapchat or Instagram. Facebook, of course, hopes to revive its Social Story feature on the flagship network by making them visible on PC and Mac.
Tests have also started to make Stories public on Facebook. Previously, sharing was limited to friends. Soon, public personalities will be able to share stories with all followers. To date, there are no plans to make the Social Story available for company pages.
This may change when news publishers are offered the resources to get started with Stories. Facebook seems to be launching Social Story arrows for news, according to the latest rumors. They see an opportunity through a slideshow to bring the latest messages to impatient news consumers. We will closely monitor developments.
In addition to the developments for the Social Story, Facebook has also announced a change in its news feed algorithm – giving priority to websites that load fast.
The update takes into account how quickly a web page loads on a phone and how fast the internet is in one place. For example, if Facebook observes that your internet connection is slow, then the News Feed will prefer updates and links above videos.
The update forces website owners to significantly reduce load times to stay visible on Facebook. The social media platform comes with a list of 10 tips, most of which still require some knowledge. This will undoubtedly be a way for Facebook to promote the instant article and is mainly aimed at improving loading time in the app.
10 Speed best practices recommended by Facebook:
That’s the roundup for another week, so to recap: Snapchat moving to a more ad friendly approach; Facebook’s is moving stories to desktop and updating its algorithm to improve speed.
Have a great week and do let us know what topics you would want us to cover in the future or if you have any questions.