Everything starts with data. From here we gain actionable insights. Social insights don’t only provide strategy with direction, insights are also used to create a campaign idea (regarding for example a product promotion) that measures up with the needs of the target group. An online analysis of the competition or customer journey are valuable input to support this.
Besides using insights as a fundamental, we also use analyses to see if the chosen brand positioning is in line with online reputation, and to see how local markets can take over the global brand story (and how they can improve it).
There’s always a permanent urge to optimise content, community management and advertising. Because of insights from paid, owned and earned media, we can spot key findings which turn into advice to improve the concerned KPI’s.
Brand insights about online behaviour form the start of a social media strategy. Within this strategy, business and marketing goals for a smart social media approach are indispensable.