11/12/2017 - Monday Matters
For this year’s final stretch, our favourite platforms have a few tricks up their sleeves to help us celebrate the holidays, and Social Scoop is here to share them with you! Check out a few of our favourite social media updates from last week, and what they mean for the digital marketing world.
With the holidays right around the corner, Snapchat has made it easier for users to find, watch, and share our “snappable” moments.
The social media channel has three main new features to look out for: its new look, animated filters, and lifetime caps.
Animated filters enable advertisers to get their brand image across to a wider audience in a creative and playful way, allowing the public to engage with their brand and indirectly spread awareness by sending their friends snaps using the filter.
Also, by setting campaign lifetime spending caps while selecting your campaign objective, marketers are able to control spending for a specific duration.
In partnership with Google, Twitter launched its new progressive web App “Twitter Lite” in April 2017. Since its launch, Tweets sent from the app have increased by 50%. As of November 30th, 2017, Twitter Lite is available in the Google Play store across 24 new countries across the world. The list includes Algeria, Bangladesh, Bolivia, Brazil, Chile, Colombia, Costa Rica, Ecuador, Egypt, Israel, Kazakhstan, Mexico, Malaysia, Nigeria, Nepal, Panama, Peru, Serbia, El Salvador, South Africa, Thailand, Tunisia, Tanzania, and Venezuela. Taking up less than 3MB and updating automatically, the app offers both online and offline services. Users can switch to data saver mode and only download images and videos they wish to view. Once content is downloaded, it can be viewed offline as well.
With Twitter being more accessible than ever, it is encouraged that marketers use the social media channel to get exposure and organically build an online cross-channel community. With selective downloading, it is empirical to include attractive content and attention-grabbing copy. Although still unavailable in many countries, its rapid expansion in less than a year is a promising sign.
Instagram has recently introduced two brand new features that change the storytelling game. Now, your favourite moments don’t have a 24-hour expiry date. With Stories Archive, stories are saved automatically after 24 hours and kept safe for users to go back to and share again whenever they like. This goes hand in hand with the channel’s second new feature: Stories Highlights. This feature allows users to express themselves for as long as they like, and in as many ways as they want! Highlights won’t show up on the explore page as an update but will remain on the profile under the account bio and can be viewed by page visitors at any time.
Now that Instagram has hit a new milestone of 25 million business accounts, online competition is stronger than ever. It has also become crucial for businesses to stay up to date. With these new features, marketers have more room to customise and get creative with Instagram campaigns and keep them accessible for even longer.
With the need to be online almost becoming a necessity nowadays, Facebook has created a way for children under thirteen to embrace technology and safely stay in touch with friends and family. The best part is: parents have all the control! Children are not required to have a Facebook account of their own to use Messenger. Parents can set up their child’s messenger app through their personal accounts and must approve their children’s contacts and friend lists before any communication can take place. The messenger app is equipped with child-friendly filters, stickers, frames and GIFs that allow users to express themselves with the use of pictures and videos, and over video chat. This gives children the ability to stay connected and get creative at the same time. The child-friendly app will be ad-free and will have no in-app purchases. (preview available on iTunes App Store)
Although Ad-free, Messenger Kids creates more awareness amongst parents about what children today want and need. Targeting these parents and promoting child-friendly products and services may lead to an increase in following and online presence in the long run.
YouTube has recently announced the launch of Reels Beta, their own take on stories, with a twist. YouTube Reels do not aim to mimic the concept of stories. They will be a maximum of 30 seconds long and can be edited using text, music, filters, and so on. Not only will creativity have a lasting impression, Reels are long lasting in themselves with no 24-hour time limit. They will appear on a separate tab on the creator’s channel, instead of on the top of the app, so that only those who wish to watch them can. However, YouTube expressed that if engagement with Reels is prominent, they may consider putting it on the app itself. The feature is expected to be tested further and assessed before launching to the public.
This can revolutionise marketing for businesses with a YouTube presence. It creates a quick and easy way to target active YouTubers and promote brand activity. It is preferable that Reels appear at the top of the website/app as more people are likely to watch it without having to go to a completely new tab. Therefore, it is worth implementing Reels and contributing to the engagement needed to shift the feature to a wider audience.
Now, if that wasn’t enough to get you excited about stepping up your holiday campaigns, we don’t know what will! Last week has brought a lot of change to the tech world, we’re excited to see if this week can top it. Thank you for taking the time to read our very first social scoop, and make sure to watch this space for more next week!